Renhe Lighting: Focusing on Cultural Tourism Lighting, Creating a Global Folk Cultural Tourism High-end Brand
Release time : 2019-12--03
Clicks : 10
Withthecontinuousimprovementofpeople'slivingstandards,afterthesurvivalconsumptionissatisfied,thetourismdemandasenjoyableconsumptioniscontinuouslyreleased.Comparedwithpuretourism,culturaltourismisaspecialformoftourism.Thepurposeistoallowtouriststoenjoythecharmofcultureandgainspiritualpleasureduringthetour.Inthecurrentsituationofdomestictourismresources,howtomaketouristattractionsstandoutfromthewoodsandforests,andhowtopromotethedevelopmentoftourism?Inadditiontousingculturetoincreasethecharmoftourism,thebeautifullightingartalsoaddsicingonthecake. GuangdongRenheLightingIndustryCo.,Ltd.(hereinafterreferredtoas"renhelighting")isacompanyspecializinginculturaltourismlighting.Thecaseinvolvestouristtownsacrossthecountry.Foundedin2008,thecompanyisahigh-techenterpriseintegratingR&D,productionandsalesofLEDproducts.DuringtheGuangyaexhibition,thereporterinterviewedZhangHe,generalmanagerofRenheLighting,tolearnmoreaboutthelayoutofWenheLighting'sculturaltourismindustry.ReporterinterviewedandlightinggeneralmanagerZhangHe(right) TheboothofPeopleandLighting'sGuangyaexhibitionisdesignedinthestyleofancientarchitecture.Thespeciallysetuparchways,walls,columns,eaves,tiles,landscapetrees,etc.areilluminatedbycorrespondinglamps.ZhangHeintroducedthatusingtheancientarchitecturalstyleandusingthebuildingasacarriertodirectlyinstalllampscanbettershowtheeffectsofpeopleandlightingvariouslamps.TheboothofPeopleandLighting'sGuangyaexhibitionisdesignedinthestyleofancientarchitecture.Thespeciallysetuparchways,walls,columns,eaves,tiles,landscapetrees,etc.areilluminatedbycorrespondinglamps.ZhangHeintroducedthatusingtheancientarchitecturalstyleandusingthebuildingasacarriertodirectlyinstalllampscanbettershowtheeffectsofpeopleandlightingvariouslamps. HARMONYLIGHTINGBooth "Forexample,thisLEDCorrugatedlampisoneofourmainproducts",ZhangHesaid,"OurR&Dforcorrugatedlampsistoconsiderprotectingthetiles.Protectionisnottodamage,anditisveryimportantnottodamagethebuildingitselfduringtheinstallationprocess.Whetherit’spillars,arches,tiles,orwood,nomatterwheremyproductisinstalled,wehaveconsideredprotectingthebuilding.Wehaveconsidereditduringproductdevelopment,andwemaybebetterthansomepeoplewhomakesimilarproducts.Doitalittlebitmore,andthat'sourmaincompetitiveadvantage." HARMONYLIGHTING Corrugatedlamp Atpresent,manydomesticprojectshaveveryshortconstructionperiods.Startingfromtheinstallationwillalsohelptoimproveconstructionefficiencyandreducetheconstructionperiod.AccordingtoZhangHe,RenheLighting'sLEDcorrugatedlampseriesistool-freeinstallation.Thatis,notoolsarerequiredforinstallation,anditcanbeinstalledwithbarehands.Inthisway,itsinstallationefficiencyisatleastdoubledcomparedtoordinarylamps,whichgreatlyimprovestheconstructionefficiency.PeopleandilluminatedLEDfeaturelights Atthebooth,anovelLEDcharacteristiclampattractedattention.ItisunderstoodthatthislampisapatentedproductindependentlydevelopedbyRenheLighting,inspiredbypearloysters.Pearloystershavealonghistoryasornaments,andthepearlsintheirbodiesaremoresoughtafterbytheworld.Eversince,pearlshavealwayssymbolizedwealth,happiness,happinessandnobility.Thisluminaireisbeautifulandexquisite,likepearlsshiningintheshell.ZhangHeintroducedthatthislampismostlyusedinwindowsilllightingofhotels,entertainmentvenues,ancientbuildings,etc.Thechangingcolorscanbefreelymatched,givingdesignersampleimaginationspace. Peopleandilluminatedpolelight Inaddition,RenheLightinghasanotherspeciallightfixture:apolelight.Thebiggestadvantageofthispole-mountedlampistheuseofcrawlerstructuredesignandfreeassembly,whichcansolvethelightingofpillarsofdifferentsizes.Moreover,itcanbeinstalledonthefloorandsuspended,andcanbeinstalledhalf-holdingandfull-holding.AccordingtoZhangHe,becausepole-holdinglampsareoftenusedinancientbuildings,somehaveahistoryofhundredsofyearsandthousandsofyears.Itisnecessarytoconsiderhowtopreventtheinstallationofthecolumnsandhowtoprotectthebuilding. PeopleandlightingboothatGuangya Theworldtourismsituationisalsoundergoingnewchanges.TheUnitedNationshasdesignated2017astheInternationalYearofSustainableTourismDevelopment.Thetourismindustryisgettingcloserandclosertothelightingandotherindustries.Asanimportantpartoftourismconstruction,thedevelopmentofthetourismeconomyhasprovidedabroadmarketandgrowthopportunitiesforthelightingindustry. Takingadvantageoftheenthusiasmoftheculturaltourismindustry,RenheLightinghasdonealotofculturaltourismprojectsinthepasttwoyears.Amongthem,therearemanycharacteristictourismtownprojects,suchasShimenzhuangTumenguanyidaoTown,HebeiZhengdingNingrongStreet,YunnanDaliCuiyuanandsoon.Forcharacteristictowns,thenighteconomyoccupiesaveryimportantplace."RenheLighting'spositioningistodosubdivision,focusonthesubdivisionofculturaltourismlighting,makeproductsmorerefinedandmorehumane."ZhangHesaid,"Wewillalsobecommittedtousingbetterlamps,moreGoodlightsareusedtorestoreandshowthenightviewofancientbuildings,andstrivetomakelightsandculturalbuildingsmoreintegrated,sothatarchitectureandlightareintegrated."ZhengdingNingrongStreet,HebeiZhaoyunTemple,Zheng
