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Renhe Lighting: Focusing on Cultural Tourism Lighting, Creating a Global Folk Cultural Tourism High-end Brand

Renhe Lighting: Focusing on Cultural Tourism Lighting, Creating a Global Folk Cultural Tourism High-end Brand

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  • Time of issue:2019-12-03 13:59
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(Summary description)Withthecontinuousimprovementofpeople'slivingstandards,afterthesurvivalconsumptionissatisfied,thetourismdemandasenjoyableconsumptioniscontinuouslyreleased.Comparedwithpuretourism,culturaltourismisaspecialformoftourism.Thepurposeistoallowtouriststoenjoythecharmofcultureandgainspiritualpleasureduringthetour.Inthecurrentsituationofdomestictourismresources,howtomaketouristattractionsstandoutfromthewoodsandforests,andhowtopromotethedevelopmentoftourism?Inadditiontousingculturetoincreasethecharmoftourism,thebeautifullightingartalsoaddsicingonthecake. GuangdongRenheLightingIndustryCo.,Ltd.(hereinafterreferredtoas"renhelighting")isacompanyspecializinginculturaltourismlighting.Thecaseinvolvestouristtownsacrossthecountry.Foundedin2008,thecompanyisahigh-techenterpriseintegratingR&D,productionandsalesofLEDproducts.DuringtheGuangyaexhibition,thereporterinterviewedZhangHe,generalmanagerofRenheLighting,tolearnmoreaboutthelayoutofWenheLighting'sculturaltourismindustry.ReporterinterviewedandlightinggeneralmanagerZhangHe(right) TheboothofPeopleandLighting'sGuangyaexhibitionisdesignedinthestyleofancientarchitecture.Thespeciallysetuparchways,walls,columns,eaves,tiles,landscapetrees,etc.areilluminatedbycorrespondinglamps.ZhangHeintroducedthatusingtheancientarchitecturalstyleandusingthebuildingasacarriertodirectlyinstalllampscanbettershowtheeffectsofpeopleandlightingvariouslamps.TheboothofPeopleandLighting'sGuangyaexhibitionisdesignedinthestyleofancientarchitecture.Thespeciallysetuparchways,walls,columns,eaves,tiles,landscapetrees,etc.areilluminatedbycorrespondinglamps.ZhangHeintroducedthatusingtheancientarchitecturalstyleandusingthebuildingasacarriertodirectlyinstalllampscanbettershowtheeffectsofpeopleandlightingvariouslamps. HARMONYLIGHTINGBooth "Forexample,thisLEDCorrugatedlampisoneofourmainproducts",ZhangHesaid,"OurR&Dforcorrugatedlampsistoconsiderprotectingthetiles.Protectionisnottodamage,anditisveryimportantnottodamagethebuildingitselfduringtheinstallationprocess.Whetherit’spillars,arches,tiles,orwood,nomatterwheremyproductisinstalled,wehaveconsideredprotectingthebuilding.Wehaveconsidereditduringproductdevelopment,andwemaybebetterthansomepeoplewhomakesimilarproducts.Doitalittlebitmore,andthat'sourmaincompetitiveadvantage." HARMONYLIGHTING Corrugatedlamp Atpresent,manydomesticprojectshaveveryshortconstructionperiods.Startingfromtheinstallationwillalsohelptoimproveconstructionefficiencyandreducetheconstructionperiod.AccordingtoZhangHe,RenheLighting'sLEDcorrugatedlampseriesistool-freeinstallation.Thatis,notoolsarerequiredforinstallation,anditcanbeinstalledwithbarehands.Inthisway,itsinstallationefficiencyisatleastdoubledcomparedtoordinarylamps,whichgreatlyimprovestheconstructionefficiency.PeopleandilluminatedLEDfeaturelights Atthebooth,anovelLEDcharacteristiclampattractedattention.ItisunderstoodthatthislampisapatentedproductindependentlydevelopedbyRenheLighting,inspiredbypearloysters.Pearloystershavealonghistoryasornaments,andthepearlsintheirbodiesaremoresoughtafterbytheworld.Eversince,pearlshavealwayssymbolizedwealth,happiness,happinessandnobility.Thisluminaireisbeautifulandexquisite,likepearlsshiningintheshell.ZhangHeintroducedthatthislampismostlyusedinwindowsilllightingofhotels,entertainmentvenues,ancientbuildings,etc.Thechangingcolorscanbefreelymatched,givingdesignersampleimaginationspace. Peopleandilluminatedpolelight Inaddition,RenheLightinghasanotherspeciallightfixture:apolelight.Thebiggestadvantageofthispole-mountedlampistheuseofcrawlerstructuredesignandfreeassembly,whichcansolvethelightingofpillarsofdifferentsizes.Moreover,itcanbeinstalledonthefloorandsuspended,andcanbeinstalledhalf-holdingandfull-holding.AccordingtoZhangHe,becausepole-holdinglampsareoftenusedinancientbuildings,somehaveahistoryofhundredsofyearsandthousandsofyears.Itisnecessarytoconsiderhowtopreventtheinstallationofthecolumnsandhowtoprotectthebuilding.   PeopleandlightingboothatGuangya Theworldtourismsituationisalsoundergoingnewchanges.TheUnitedNationshasdesignated2017astheInternationalYearofSustainableTourismDevelopment.Thetourismindustryisgettingcloserandclosertothelightingandotherindustries.Asanimportantpartoftourismconstruction,thedevelopmentofthetourismeconomyhasprovidedabroadmarketandgrowthopportunitiesforthelightingindustry. Takingadvantageoftheenthusiasmoftheculturaltourismindustry,RenheLightinghasdonealotofculturaltourismprojectsinthepasttwoyears.Amongthem,therearemanycharacteristictourismtownprojects,suchasShimenzhuangTumenguanyidaoTown,HebeiZhengdingNingrongStreet,YunnanDaliCuiyuanandsoon.Forcharacteristictowns,thenighteconomyoccupiesaveryimportantplace."RenheLighting'spositioningistodosubdivision,focusonthesubdivisionofculturaltourismlighting,makeproductsmorerefinedandmorehumane."ZhangHesaid,"Wewillalsobecommittedtousingbetterlamps,moreGoodlightsareusedtorestoreandshowthenightviewofancientbuildings,andstrivetomakelightsandculturalbuildingsmoreintegrated,sothatarchitectureandlightareintegrated."ZhengdingNingrongStreet,HebeiZhaoyunTemple,Zheng

Renhe Lighting: Focusing on Cultural Tourism Lighting, Creating a Global Folk Cultural Tourism High-end Brand

(Summary description)Withthecontinuousimprovementofpeople'slivingstandards,afterthesurvivalconsumptionissatisfied,thetourismdemandasenjoyableconsumptioniscontinuouslyreleased.Comparedwithpuretourism,culturaltourismisaspecialformoftourism.Thepurposeistoallowtouriststoenjoythecharmofcultureandgainspiritualpleasureduringthetour.Inthecurrentsituationofdomestictourismresources,howtomaketouristattractionsstandoutfromthewoodsandforests,andhowtopromotethedevelopmentoftourism?Inadditiontousingculturetoincreasethecharmoftourism,thebeautifullightingartalsoaddsicingonthecake. GuangdongRenheLightingIndustryCo.,Ltd.(hereinafterreferredtoas"renhelighting")isacompanyspecializinginculturaltourismlighting.Thecaseinvolvestouristtownsacrossthecountry.Foundedin2008,thecompanyisahigh-techenterpriseintegratingR&D,productionandsalesofLEDproducts.DuringtheGuangyaexhibition,thereporterinterviewedZhangHe,generalmanagerofRenheLighting,tolearnmoreaboutthelayoutofWenheLighting'sculturaltourismindustry.ReporterinterviewedandlightinggeneralmanagerZhangHe(right) TheboothofPeopleandLighting'sGuangyaexhibitionisdesignedinthestyleofancientarchitecture.Thespeciallysetuparchways,walls,columns,eaves,tiles,landscapetrees,etc.areilluminatedbycorrespondinglamps.ZhangHeintroducedthatusingtheancientarchitecturalstyleandusingthebuildingasacarriertodirectlyinstalllampscanbettershowtheeffectsofpeopleandlightingvariouslamps.TheboothofPeopleandLighting'sGuangyaexhibitionisdesignedinthestyleofancientarchitecture.Thespeciallysetuparchways,walls,columns,eaves,tiles,landscapetrees,etc.areilluminatedbycorrespondinglamps.ZhangHeintroducedthatusingtheancientarchitecturalstyleandusingthebuildingasacarriertodirectlyinstalllampscanbettershowtheeffectsofpeopleandlightingvariouslamps. HARMONYLIGHTINGBooth "Forexample,thisLEDCorrugatedlampisoneofourmainproducts",ZhangHesaid,"OurR&Dforcorrugatedlampsistoconsiderprotectingthetiles.Protectionisnottodamage,anditisveryimportantnottodamagethebuildingitselfduringtheinstallationprocess.Whetherit’spillars,arches,tiles,orwood,nomatterwheremyproductisinstalled,wehaveconsideredprotectingthebuilding.Wehaveconsidereditduringproductdevelopment,andwemaybebetterthansomepeoplewhomakesimilarproducts.Doitalittlebitmore,andthat'sourmaincompetitiveadvantage." HARMONYLIGHTING Corrugatedlamp Atpresent,manydomesticprojectshaveveryshortconstructionperiods.Startingfromtheinstallationwillalsohelptoimproveconstructionefficiencyandreducetheconstructionperiod.AccordingtoZhangHe,RenheLighting'sLEDcorrugatedlampseriesistool-freeinstallation.Thatis,notoolsarerequiredforinstallation,anditcanbeinstalledwithbarehands.Inthisway,itsinstallationefficiencyisatleastdoubledcomparedtoordinarylamps,whichgreatlyimprovestheconstructionefficiency.PeopleandilluminatedLEDfeaturelights Atthebooth,anovelLEDcharacteristiclampattractedattention.ItisunderstoodthatthislampisapatentedproductindependentlydevelopedbyRenheLighting,inspiredbypearloysters.Pearloystershavealonghistoryasornaments,andthepearlsintheirbodiesaremoresoughtafterbytheworld.Eversince,pearlshavealwayssymbolizedwealth,happiness,happinessandnobility.Thisluminaireisbeautifulandexquisite,likepearlsshiningintheshell.ZhangHeintroducedthatthislampismostlyusedinwindowsilllightingofhotels,entertainmentvenues,ancientbuildings,etc.Thechangingcolorscanbefreelymatched,givingdesignersampleimaginationspace. Peopleandilluminatedpolelight Inaddition,RenheLightinghasanotherspeciallightfixture:apolelight.Thebiggestadvantageofthispole-mountedlampistheuseofcrawlerstructuredesignandfreeassembly,whichcansolvethelightingofpillarsofdifferentsizes.Moreover,itcanbeinstalledonthefloorandsuspended,andcanbeinstalledhalf-holdingandfull-holding.AccordingtoZhangHe,becausepole-holdinglampsareoftenusedinancientbuildings,somehaveahistoryofhundredsofyearsandthousandsofyears.Itisnecessarytoconsiderhowtopreventtheinstallationofthecolumnsandhowtoprotectthebuilding.   PeopleandlightingboothatGuangya Theworldtourismsituationisalsoundergoingnewchanges.TheUnitedNationshasdesignated2017astheInternationalYearofSustainableTourismDevelopment.Thetourismindustryisgettingcloserandclosertothelightingandotherindustries.Asanimportantpartoftourismconstruction,thedevelopmentofthetourismeconomyhasprovidedabroadmarketandgrowthopportunitiesforthelightingindustry. Takingadvantageoftheenthusiasmoftheculturaltourismindustry,RenheLightinghasdonealotofculturaltourismprojectsinthepasttwoyears.Amongthem,therearemanycharacteristictourismtownprojects,suchasShimenzhuangTumenguanyidaoTown,HebeiZhengdingNingrongStreet,YunnanDaliCuiyuanandsoon.Forcharacteristictowns,thenighteconomyoccupiesaveryimportantplace."RenheLighting'spositioningistodosubdivision,focusonthesubdivisionofculturaltourismlighting,makeproductsmorerefinedandmorehumane."ZhangHesaid,"Wewillalsobecommittedtousingbetterlamps,moreGoodlightsareusedtorestoreandshowthenightviewofancientbuildings,andstrivetomakelightsandculturalbuildingsmoreintegrated,sothatarchitectureandlightareintegrated."ZhengdingNingrongStreet,HebeiZhaoyunTemple,Zheng

  • Categories:News Center
  • Author:
  • Origin:
  • Time of issue:2019-12-03 13:59
  • Views:
Information
With the continuous improvement of people's living standards, after the survival consumption is satisfied, the tourism demand as enjoyable consumption is continuously released. Compared with pure tourism, cultural tourism is a special form of tourism. The purpose is to allow tourists to enjoy the charm of culture and gain spiritual pleasure during the tour.
In the current situation of domestic tourism resources, how to make tourist attractions stand out from the woods and forests, and how to promote the development of tourism? In addition to using culture to increase the charm of tourism, the beautiful lighting art also adds icing on the cake .
 
Guangdong Renhe Lighting Industry Co., Ltd. (hereinafter referred to as "renhe lighting") is a company specializing in cultural tourism lighting. The case involves tourist towns across the country. Founded in 2008, the company is a high-tech enterprise integrating R & D, production and sales of LED products.During the Guangya exhibition, the reporter interviewed Zhang He, general manager of Renhe Lighting, to learn more about the layout of Wenhe Lighting's cultural tourism industry.
图片关键词
Reporter interviewed and lighting general manager Zhang He (right)
 
The booth of People and Lighting's Guangya exhibition is designed in the style of ancient architecture. The specially set up archways, walls, columns, eaves, tiles, landscape trees, etc. are illuminated by corresponding lamps. Zhang He introduced that using the ancient architectural style and using the building as a carrier to directly install lamps can better show the effects of people and lighting various lamps.
The booth of People and Lighting's Guangya exhibition is designed in the style of ancient architecture. The specially set up archways, walls, columns, eaves, tiles, landscape trees, etc. are illuminated by corresponding lamps. Zhang He introduced that using the ancient architectural style and using the building as a carrier to directly install lamps can better show the effects of people and lighting various lamps.
 
IMG
HARMONY LIGHTING Booth
 
"For example, this LED Corrugated lamp is one of our main products", Zhang He said, "Our R & D for corrugated lamps is to consider protecting the tiles. Protection is not to damage, and it is very important not to damage the building itself during the installation process. Whether it ’s pillars, arches, tiles, or wood, no matter where my product is installed, we have considered protecting the building. We have considered it during product development, and we may be better than some people who make similar products. Do it a little bit more, and that's our main competitive advantage. "
 
图片关键词
HARMONY LIGHTING Corrugated lamp
 
At present, many domestic projects have very short construction periods. Starting from the installation will also help to improve construction efficiency and reduce the construction period. According to Zhang He, Renhe Lighting's LED corrugated lamp series is tool-free installation. That is, no tools are required for installation, and it can be installed with bare hands. In this way, its installation efficiency is at least doubled compared to ordinary lamps, which greatly improves the construction efficiency.
图片关键词
People and illuminated LED feature lights

 

At the booth, a novel LED characteristic lamp attracted attention. It is understood that this lamp is a patented product independently developed by Renhe Lighting, inspired by pearl oysters. Pearl oysters have a long history as ornaments, and the pearls in their bodies are more sought after by the world. Ever since, pearls have always symbolized wealth, happiness, happiness and nobility. This luminaire is beautiful and exquisite, like pearls shining in the shell. Zhang He introduced that this lamp is mostly used in windowsill lighting of hotels, entertainment venues, ancient buildings, etc. The changing colors can be freely matched, giving designers ample imagination space.

 

图片关键词

People and illuminated pole light

 

In addition, Renhe Lighting has another special light fixture: a pole light. The biggest advantage of this pole-mounted lamp is the use of crawler structure design and free assembly, which can solve the lighting of pillars of different sizes. Moreover, it can be installed on the floor and suspended, and can be installed half-holding and full-holding. According to Zhang He, because pole-holding lamps are often used in ancient buildings, some have a history of hundreds of years and thousands of years. It is necessary to consider how to prevent the installation of the columns and how to protect the building.

 

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IMG

 

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People and lighting booth at Guangya

 

The world tourism situation is also undergoing new changes. The United Nations has designated 2017 as the International Year of Sustainable Tourism Development. The tourism industry is getting closer and closer to the lighting and other industries. As an important part of tourism construction, the development of the tourism economy has provided a broad market and growth opportunities for the lighting industry.
 

Taking advantage of the enthusiasm of the cultural tourism industry, Renhe Lighting has done a lot of cultural tourism projects in the past two years. Among them, there are many characteristic tourism town projects, such as Shimenzhuang Tumenguanyidao Town, Hebei Zhengding Ningrong Street, Yunnan Dali Cuiyuan and so on. For characteristic towns, the night economy occupies a very important place. "Renhe Lighting's positioning is to do subdivision, focus on the subdivision of cultural tourism lighting, make products more refined and more humane." Zhang He said, "We will also be committed to using better lamps, more Good lights are used to restore and show the night view of ancient buildings, and strive to make lights and cultural buildings more integrated, so that architecture and light are integrated. "

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Zhengding Ningrong Street, Hebei

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Zhaoyun Temple, Zhengding, Hebei

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Night view of the lower reaches of the Luan River in Tai'an, Shandong

 

Just like the commercial real estate lighting in the past few years, "Cultural Lighting" is definitely a hot word in the lighting industry in the next few years. This is the trend of national policy and market environment. The rise and fieryness of cultural tourism has a great impact on and promotion of lighting. Zhang He said that Renhe Lighting will continue to specialize in this field, carefully deposit, research and explore more, and build a global high-end brand of folklore, cultural tourism.

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CONTACT

 

 

Address : NO.22, keyuan west Road,Hi-tech Area,jiangmen City.

 

Contacts : Ms Zhang

 

Tel : 18029600601

 

Fax : 0750-3638671

 

Website : www.renheled.com